Case Study Upthink Lab

Case Study | Upthink Lab

The Client

Upthink Lab is a boutique production house located in the heart of South, Atlanta. The team spend their time pursuing anything from working with high-speed cameras in their cyc studio, to capturing time-lapses in the wilds of the Canadian Rockies, and nurturing 3D pixels at their studio in Atlanta.

The Need

A large company used Upthink Lab’s footage without a license, leaving them with a significant amount of lost revenue. When they reached out to the company for compensation, they were ignored.

The Solution

Upthink Lab contacted Nimia’s in-house legal team and we stepped in as their digital rights management council. Our lawyers initiated a briefing to fully understand the situation and explain all possible courses of action. Within ten days the offending company had signed an agreement admitting fault and agreeing to compensation for the misuse of Upthink Lab’s footage.

Upthink Lab | Footage Archive

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