It’s undeniable that web video has seen massive growth. Companies need online video content and the implications for media production companies and ad-agencies are huge. Licensing video assets, eg., stock footage, is one micro industry seeing massive growth that is being propelled by the increase of: (i) online videos; (ii) branded content; and (iii) web marketing videos converting to TV ads.
“online video production will account for more than one-third of all online advertising spending within the next five years.” Excerpt from Borrell Associates.
“$44bn will be spent on branded content this year.” Excerpt from The Custom Content Council.
“76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.” Excerpt from Social Media Examiner.
The following are two interesting oped’s regarding the online video space: