Massive Growth = Huge Opportunity for Licensing Stock Footage

It’s undeniable that web video has seen massive growth.  Companies need online video content and the implications for media production companies and ad-agencies are huge.  Licensing video assets, eg., stock footage, is one micro industry seeing massive growth that is being propelled by the increase of: (i) online videos; (ii) branded content; and (iii) web marketing videos converting to TV ads.

online video production will account for more than one-third of all online advertising spending within the next five years.”   Excerpt from Borrell Associates.

$44bn will be spent on branded content this year.”   Excerpt from The Custom Content Council. 

 “76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.”  Excerpt from Social Media Examiner.


Portrait of a Lion, by SpaceChimp

The following are two interesting oped’s regarding the online video space:

1.  The Tables Have Turned, Online Video Marketing Content Moves to Television

2.  15 Stats Brands Should Know About Online Video