Case Study | Komo 4 News

The Client

Komo News is one of the Pacific Northwest’s major news outlets. Their in-depth coverage of events such as the Seahawks Super Bowl win in Seattle are sought out by news and media companies around the world.

The Need

Komo was looking for a way to streamline their licensing workflow. Each footage request took a minimum of three people to fulfill: an accountant, an attorney, and a content manager. Active licenses were difficult to organize and track as well as an outdated system of setting up terms and conditions.

The Solutions

Nimia’s direct sale feature eliminated the need for Komo’s accountant and attorney to be involved with licensing requests. Their content manager is able to simply choose custom licensing terms inside the direct sales feature and produce a link that the client can then purchase from. The legal terms of the agreement are auto-populated into an agreement that is inherent in the direct sales license. The content manager is also provided a dashboard of all outstanding licenses and their terms making tracking simple.

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