Color Grading Strategies

Generally speaking, the key to color correction is retaining as much dynamic range as possible. It is split down the middle whether buyers prefer fully color corrected files or untouched files. You want your work to appear visually appealing so buyers are enticed to license the clip but you want to preserve dynamic range so they are able to do their own post production. Keeping in mind the idea of a marketplace, use your discretion to strike a balance between visual aesthetic and preserving dynamic range.